What is content marketing?
In order to successfully sell to new customers, a brand must first be deemed trustworthy by them. Many aspects of a company and its image contribute to this factor of trust. However, one important consumer trend from 2020 lies in the increasing demand for brands which provide information and resources freely.
A company which carries out a content marketing strategy will periodically roll out books, presentations, articles, and more, in an effort to both attract new users as well as keep old ones returning. At SignalBoost, we leverage this type of marketing intensely. When used in conjunction with an SEO strategy, the results a business can obtain multiply.