There are many different ways you can produce content. Simple product landing pages are a great way to build up authority on a keyword, while blog posts create an opportunity for regular, longer-form articles. Blog posts tend to be much more engaging, they are more shareable on social media, and you can link back to products and useful sources within them to maintain that search engine authority. Try to ensure your blog posts are a reasonable length, between 800-2,000 words, as a short blog post may be lacking in detail and, therefore, doesn’t carry much authority.
Other types of content are more serious news articles, the type which might appear on a publisher’s website or newspaper, which can be re-written from other sources and help your website stay up-to-date with current trends. Make posts easy-to-read and format them for the web. A general rule of thumb is that shorter paragraphs are easier for the user to absorb. Longer-form writing should be broken into sections, bullet points or sub-headers otherwise it can feel overwhelming.
Listicles, such as ‘10 flowers to get your loved one this Valentine’s Day’ or ‘10 hacks to avoid spending too much on flowers’ are all user-friendly ways to break down longer forms of writing.
Not every piece of content you write needs to include every keyword. Writing about topics your audience is interested in will give your website added Google authority. Try to produce a new piece of content at least once a week and remember, you are writing primarily for your audience, not the search engines.