When CBDK+B reached out to us, we first wanted to know who we were working with. The first thing we did was write down all of the characteristics that they would use to define their brand. Additionally, we asked them if they already had mockups to base the design off of and what colors they had chosen for their branding. This case was particularly rigorous because none of that was established then. Therefore we built a relationship where we could share each other’s ideas of what the website should be and then we got to work.